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Selling and Crucial Activities

 Retailing and Key Activities Essay

CEC International Holdings Ltd

Background

CEC International Holdings Limited is principally involved in (i) the design, development, production and sale for a wide range of shelves, ferrite natural powder and other electric components, which can be used in the manufacture of varied kinds of electric and electric powered products, (ii) operating stores of food and drinks in Hk (759Store), and (iii) investment property holding.

Proven in September 2010, 759 STORE is the retail business of the Group that was build with reference to the buyer culture of living areas in Japan. It mainly sells snacks, beverages, food and other grouped together food imported from Japan and other areas of the world. Back in, 759 RETAIL STORE gradually released characteristic domestic goods which includes kitchen supplies and household goods mainly from Asia.

1 . Client Segments

Mass Market

— 

759 RETAIL OUTLET aimed to give desirable service to vast local Hong Kong citizens, providing a calming shopping environment with wide range of products for customers to choose. (1)

— 

It mainly markets snacks, drinks and grouped together food brought in from The japanese and other areas of the world. (1)

— 

The website selection of 759 STORE moves deep into local non commercial areas. Most of the branches can be found in departmental stores and shop units of public and housing locations. (1)

Reference:

(1) Total annual Report of 2012/13.

http://www.0759.com/doc/art/announce/2013072801/default.htm

23/9/2013

759 STORE– Group 4

two

2 . Benefit Propositions

— 

Newness

◦  Continue to locate the new products for the consumers

— 

Unique

◦  Products that you simply can't find from the superstore

— 

Ease of access

◦  More than 134 stores in HK. Also, consumers can get the updated advertising information off their official website

— 

Substantial Profit Perimeter

◦  Low Profit with around thirty-one. 4% in 2013

— 

Convenience

◦  Easy to locate the stores and buy products

— 

Brand

◦  Well known make of selling exclusive Japanese goods in HASTKRAFTER

3. Channels

Own as well as Partner

Sort of Channel

Good examples

Own

Immediate

Official Website

Membership Plan

Retail Stores

Channel Phrases:

(1)  Awareness: One of a kind name, special renovation and high distribution (2)  Order: Popular Japan Products with low full price; Membership rights program

4. Customer Romantic relationship

• Categories of Customer Romance: Communities

• With the focus of customer section at regional publics, it needs to keep usana products: 1 .   Competitive price

2 .   Easy access location

3.   Fresh and better quality, with high yield rate

5.   Worker of each shop is remedied as manager of the store, thus better serving client

• 

Client Retention simply by membership cards

• 

Increasing Sales during new store openings and Weekend Low cost Promotion

23/9/2013

759 RETAIL STORE – Group 4

a couple of

5. Canvas – Revenues Stream

Income Stream Era

• 

Asset sale - Retail deal by the more than 110 department stores network. Revenue can be raised via 54M in 2011 to HK$ 351M to get the first 6 months of 2012 in respect to 12/13 interim survey.

Pricing Mechanism

• 

Active Pricing – Negotiate the food & beverages overseas suppliers and marketers, mainly from Japan, Korea, Taiwan, European Union and America to have competitive pricing.

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6. Important Resources

Human being

1 .  

Strong Procurement Team

•  The Group's procurement crew was primarily comprised of the staff who proved helpful in The Group's coil business for years (familiar with the Group culture and working practice)

•  Having the procurement group, it will raise the proportion of direct transfer and much fully exclude the provision of neighborhood suppliers who had been difficult to have got price negotiation with and did not enable 759 RETAIL OUTLET to set item prices individually (enhance elasticity and flexibility upon product price setting)

three or more.  

Good Logistic Staff / Approach

•  lowering its products on hand level simply by improving strategies...

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