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Whole Food Greenwashing

 Whole Foods Greenwashing Essay

Heather Watry

2/19/13

ENGL 1120

Springtime 2013

Entire Foods

" Going Green” is something which is becoming increasingly popular among huge companies globally. Whole Food Market has always been an organic grocery store, and one would think that they are really one of the most sustainable out there. Greenwashing has been defined by Wikipedia as, " …the action of misleading consumers regarding the environmental practices of a business or the environmental benefits of an item or support. " While i researched the controversial subject of whether or not Entire Foods is definitely greenwashing, I found multiple several opinions. The organization has been identified as both the biggest greenwasher in existence and also a genuine organic company. Whole Food Market statements that their very own mantra is to reach past food truth; to support the, well being, and happiness of both the persons and the world. They offer a " nickel per bag” program in hopes to encourage reduced and recylable packaging strategies. They use " less poisonous cleaning products” and they motivate the use of these types of to their consumers, as well. Complete Foods fiscally supports multiple environmental agencies, and stands by their attributes in their fight for a more environmentally friendly Earth. Many of these truths happen to be real in accordance to Entire Food's real website; nevertheless , there are still people that believe that they are really being deceitful. The CEO of Whole Foods, David Mackey, has been quoted declaring " We sell lots of junk. ” This evidence is used the moment Whole Foods is named one of many " your five foods to never eat” on deliciousobsessions. com. Multiple employees were asked if Whole Foods taken genetically customized organisms (GMO). The combined responses were further evidence that Whole Foods is usually not being totally truthful. While many employees was adament that GMO were against everything that that they stood pertaining to, others said that the company will not be able to previous without the product sales of GMO. Proposition thirty seven requires the labeling of genetically customized organisms, and...

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