Aaff Dissertation


Volume of Aston Credits: Number of ECTS Credits:

12-15 7. 5

Staff Member Accountable for the Module:

Dr Riliang Qu Promoting Group Aston Business Institution, Room ABS227 Email: ur. [email protected] alternating current. uk Tel: 0121-2043135 Dr . Fan Email: ying. [email protected] ac. uk Tel: 01895-267239 Or Speak to the Marketing Group Officer: Mrs Samantha Doidge, Space ABS236. Ext: 3147

Pre-requisites for the Module:

To study this module you must have finished BMM600 or BMM601

Component Objectives and Learning Results:

This component is designed to help you develop an appreciation with the special requirements for efficiently conducting foreign marketing actions. Specially, the model hopes to help you:

Develop an understanding of key foreign marketing principles and practice. Recognize the diversity of international marketing practice.

Develop necessary skills and capability to analyze intercontinental marketing problems

Module Content: Week you

Course Introduction/ International Marketing Environment Blood pressure measurements: Preface; Chapters 6, several

Week a couple of

International Marketing Research Blood pressure measurements: Chapters your five Seminar instances: Case 1 . 1 Vermont Teddy Bear; Case V. one particular Familet

Week 3

Intercontinental Market Assortment Chapters almost 8 Seminar situations: Case a few. 1 Teepack; Case five. 2 Tchibo

Week four

Market Entrance Mode Decisions Chapters 9-12 Case 8. 1 Philips Lighting; Circumstance 8. a couple of Mac Baren Tobacco Firm

Week your five

International Product Decisions Phase 14 Case 11. you Ka-Boo-Ki; Case III. 4 Heineken

Week 6

Foreign Promotion Strategies Chapter seventeen Case 16. 1 Danish Klassic; Circumstance 14. two Zippo

Week 7

International Distribution Programs Chapters sixteen Case 18. 2 The 2012 chevrolet; Case 4. 3 Dyson

Week eight

International Costs Strategies Phase 15 Case 16. one particular De Drinks; Case 15. 1 Harley-Davidson

Week being unfaithful Week twelve

Revision Evaluation

Corporate Cable connections:

Case research of real world firms are being used as well as movies of professionals and of real world examples.

Worldwide Dimensions:

The course is totally international as per title.

Contribution of Exploration:

The content in the lectures acquire updated regularly to indicate the latest analysis evidence in neuro-scientific international marketing. The classes will also be informed by the fresh insights made from my research project for the strategic promoting of multinational companies' subsidiaries, sponsored by the British Schools of Marketing.

Technique of Learning:

In addition to browsing the main textbook and articles in the reading list, you are expected to attend lectures and workshops as well as to be a part of classroom discussion posts. The component consists of on the lookout for lectures and seminars. Every single seminar will involve several ligue groups presenting their findings/answers to queries contained in the pre-assigned cases. Almost all cases to get presentation happen to be taken from the core textual content, namely, Hollensen (2007). (see lecture routine for circumstance details). Each group will probably be allocated a single case simply for a presentation of about 20 minutes in duration. (Please copy the PowerPoint business presentation file to a USB drive or a CD and carry it to the seminars)

NB: It can be crucially very important to everyone to get a syndicate group membership. Make sure you enquire in the PG office reception right away if you still do not have this kind of information after week their lecture.

Method of Assessment and Feedback:

The module will be assessed with a 3 Hour open publication examination (100%). Feedback will be provided via Blackboard.

Learning Hours:

Get in touch with Hours Group Work Private Study/Reading Evaluation Total 28 68 52 3 150

Essential Reading:

Chapters/cases mentioned in the Lecture Schedule are taken from the subsequent required textbook: Hollensen, Svend (2007). " Global Promoting: A Decision Focused Approach”, fourth Edition, London: Prentice Corridor. ISBN: 0-273-66839-6. The online partner web with this book can be found

Advised Reading:


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